How to Choose Your Motorcycle GPS Systems

Location, location, location are not just words used in real estate. When riding your motorcycle it's a great idea to know where you are and where you are going. Global positioning systems or GPS have come a long way in the last twenty years in helping riders find their way along the highways and byways of traveling. Choosing the right GPS for your motorcycle can depend on what features you desire.

The physical dimensions of the GPS device can be up to 5.7 "x 4.2" giving you a large enough screen to view your roadway, directions, watch a video on screen, or just use the split screen to see your next turn. The buttons for almost anything you need are right there on your large screen. In case you want to find your location at the moment just go to the Menu. From there push the "Where Am I" button on the touch screen and you will be able to read your exact location.

GPS devices are generally pre-loaded with maps of the United States including all cities, towns, highways, and local points of interest. This allows the rider to find any destination, landmark, or address in the continental United States. To help with guidance GPS devices have voice control which allows you to talk to the GPS and ask for directions, turns, or the next filling station on your route. The device also gives you audible turn by turn.
instructions, highways intersections, distance to your turn, and what lane you need to be in to make your next turn.

Wifi capability is available if you need to make reservations at a restaurant, check your stock portfolio, or just look up a local movie theater. The Wifi feature also allows you to get the local weather and traffic information so that you can either get out of the rain if need be or detour around an accident in the road several miles ahead. The colorful touch screen can be a valuable benefit to you when trying to finding your way to local events, route planning, and uploading those points of interest you would like to see along the way.

To give you further enjoyment on your ride the GPS device has Blue tooth Stereo as an added feature. This allows for many hours of listening comfort while you ride. If you enjoy music as most people do you'll want to choose some of your own favorites. An MP3 player gives you the flexibility while you drive. You can easily hook into the side of the GPS with your jack and listen to your music or get directions to your brother's barbecue.

For most of us in today's market we would not want to be without our cell phones. Blue tooth technology has allowed GPS devices to have hands free phone service. Use the touch screen to accept a phone call and talk to the GPS device to find a number and make a call. Hands free phone service is easy and very versatile.

When you've reached your destination GPS device can be removed and used to find your way on that hike up the mountain and back. Your exact location where your bike was left can be found by easily using your touch screen and directions. Global Positioning Systems (GPS) are the best idea for the motorcycle rider.

Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media."

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here's some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past

Look at metrics from last year's holiday sales. What products were bestsellers? Which promotions created the largest lift in sales? What special offers were a total bomb?

Discover what worked and did not so you can capitalize on it when you plan this year's promotions.

2) Make a Holiday Social Media Cover Image

Decorate your social media business pages with a specially designed cover image. It's the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags

Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #DIY, #holidaysssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

4) Create Social Media Graphics for Promos and Deals

Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,

• limited quantity sales,

• buy-one-get-one free,

• special discounts or holiday coupons.

Consider offering a "12 days of Christmas" promotion with a special deal each day!

Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping

Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $ 100.

Studies show that shipping costs are one of the largest detracts to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas

Holiday shopping can be frustrating when you do not know what to buy for the person who has everything. You'll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,

• 10 gifts grandparents love,

• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews

If you offer one of the hot new products of the season, consider writing and reviewing a review about it on your blog. In this review you could mention your own offers that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offer go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas

Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: # beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers

Offer to give a $ 100 Gift Card to a randomly selected customer cutting posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family / friends see their post.

10) Share Holiday Spirit

Connect to the spirit of the holidays in your customer's hearts. Engage your customers by asking them their favorite holiday tradition.

Get people to interact with your brand by asking them to share:

a. Their most-loved family recipes from Thanksgiving or another holiday event.

b. What their most loved Christmas song is.

c. DIY Christmas decorating tips.

d. Easy gift wrapping suggestions.

Professors – Ways to Be Wise When Traveling (Before and During)

Since I am writing this article about how to be wise when you travel (and I am on the road at a professional conference) the ideas are quite fresh in my mind. If you travel as part of your academic responsibility, then you will find these ideas helpful.

Let people know you are on the road so they will not expect you to get back to them as quickly. You can leave this information in a message on your outgoing voice mail and, if you are going to be out for an extended period of time, set up an email responder, as well. (Note: If you are going to be out for one or two days, then my suggestion is NOT to annoy people who email you with a return email that says that you will be out "until tomorrow afternoon" or the like.)

Answer voice mail as you travel so it's not all there when you get back in town. This means you must have a voice mail system that is easily retrievable. Make it a point to return voice mail within 24 hours of when you get the message, if at all possible.

Keep up with your email as you travel. Not doing so is even more onerous than taking the extra steps to be able to access it while you're on the road. There are several possibilities:

  • you can have all your email forwarded to a web-based email system;
  • you can set up your laptop to access all your email (and either leave the original message on the server or not);
  • or you may use what I use, GoToMyPC, which lets me access my home office computer from any other computer. That way, I'm answering my emails just as if I am in front of my main computer. It's convenient because all my deleted, saved, and sent messages are right there where they belong and all attachments I might need to send to someone are easily accessible.

Create a productive environment for yourself when you are traveling. Some ways to do so include:

  • If you are traveling by car, make sure you have all the items that will let you be comfortable and productive while on the road.
  • If you are traveling by plane, then make sure you have noise-cancelling headphones and the kind of work that can easily be retrieved while sitting in an airplane seat.
  • Once you arrive at your hotel, take a few minutes and get it set up. I will often move tables around to create a L-shaped workspace. I have also been known to take 100 watt light bulbs with me when I go to Las Vegas (or stay at a W Hotel) because the lamps are so dim that it's very difficult to see and get reading and work done. Learn what works best for you-and then create that environment as much as you can.

Join loyalty programs whenever possible and then maximize your use of those particular airlines and hotels. There are small (and sometimes large) amenities that go along with being a member of a program. If at all possible, aim for the elite status which really gives you worth perquisites (including leverage) when traveling.

You're a professor. You're smart. You need to travel to conferences, to conduct your research, to learn, to share your knowledge, and to expand your horizons. So now, be wise about traveling by putting one or more of the ideas in this article into practice and move closer to peaceful productivity as a way of life.

Since I am writing this article about how to be wise when you travel (and I am on the road at a professional conference) the ideas are quite fresh in my mind. If you travel as part of your academic responsibility, then you will find these ideas helpful.

Let people know you are on the road so they will not expect you to get back to them as quickly. You can leave this information in a message on your outgoing voice mail and, if you are going to be out for an extended period of time, set up an email responder, as well. (Note: If you are going to be out for one or two days, then my suggestion is NOT to annoy people who email you with a return email that says that you will be out "until tomorrow afternoon" or the like.)

Answer voice mail as you travel so it's not all there when you get back in town. This means you must have a voice mail system that is easily retrievable. Make it a point to return voice mail within 24 hours of when you get the message, if at all possible.

Keep up with your email as you travel. Not doing so is even more onerous than taking the extra steps to be able to access it while you're on the road. There are several possibilities:

  • you can have all your email forwarded to a web-based email system;
  • you can set up your laptop to access all your email (and either leave the original message on the server or not);
  • or you may use what I use, GoToMyPC, which lets me access my home office computer from any other computer. That way, I'm answering my emails just as if I am in front of my main computer. It's convenient because all my deleted, saved, and sent messages are right there where they belong and all attachments I might need to send to someone are easily accessible.

Create a productive environment for yourself when you are traveling. Some ways to do so include:

  • If you are traveling by car, make sure you have all the items that will let you be comfortable and productive while on the road.
  • If you are traveling by plane, then make sure you have noise-cancelling headphones and the kind of work that can easily be retrieved while sitting in an airplane seat.
  • Once you arrive at your hotel, take a few minutes and get it set up. I will often move tables around to create a L-shaped workspace. I have also been known to take 100 watt light bulbs with me when I go to Las Vegas (or stay at a W Hotel) because the lamps are so dim that it's very difficult to see and get reading and work done. Learn what works best for you-and then create that environment as much as you can.

Join loyalty programs whenever possible and then maximize your use of those particular airlines and hotels. There are small (and sometimes large) amenities that go along with being a member of a program. If at all possible, aim for the elite status which really gives you worth perquisites (including leverage) when traveling.

You're a professor. You're smart. You need to travel to conferences, to conduct your research, to learn, to share your knowledge, and to expand your horizons. So now, be wise about traveling by putting one or more of the ideas in this article into practice and move closer to peaceful productivity as a way of life.